The Aromaestro blog

Expert advice, fragrance trends and case studies on turning your establishments into experiences your customers remember.

Scent marketing

Scent marketing: what are the real benefits for your business?

Close your eyes for a moment. Think of a place that stayed with you: a hotel lobby, a shop you keep going back to without quite knowing why, the home of someone close to you. Chances are a smell is part of the memory. Sometimes faint, sometimes powerful, it settled into your memory without asking permission.

September 15, 2026 7 min